Biographie
Pascal Sgro (1997) is a Belgian photographer based in Brussels. He studied at the Royal Academy of Fine Arts in Brussels, where he obtained a master’s degree in photography.
This year, he wins the Roger De Conynck Prize for his first series Parfum and in 2024 the First Prize - Series - BSPF24. His work has been presented in several group exhibitions, such as Archipel_1 at Contretype in Brussels, the 19th National Open Photography Prize at the Museum of Photography in Charleroi, and at the Festival des Boutographies in Montpellier. In 2024, his series Le Jardin du Lunch won the first prize at the exhibition Brussels Street Photography Festival.
Présentation
Dear lovers of elegance and extraordinary, welcome aboard Cherry Airlines, the airline that redefines travel. Cherry Airlines offers you an altitude experience like you’ve never experienced before!
Inspired by luxury cruises, our aircraft are real flying palaces, where every moment is thought for your pleasure. Imagine yourself floating above the clouds, relaxing in a jacuzzi while admiring a breathtaking sunset, or savoring a gourmet dinner prepared by our Michelin-starred chefs. Evenings come alive with world-class shows, and for those seeking privacy, exclusive spaces await you—worthy of the greatest luxury hotels.
Here, traveling is not only a means of transport, but a destination in itself. Share unforgettable moments in an exceptional setting. With Cherry Airlines, luxury, comfort and refinement elevate your journey. Why settle for simply arriving at the destination when every moment of the journey can be an experience to savor? Cherry Airlines—travel like you never imagined.
In this photographic project, I revisit the 1950s through the creation of a fictional airline: Cherry Airlines. This era, where aviation embodied progress and elegance, is reinterpreted through the prism of nostalgia and fiction.
Since the 1950s, the relentless search for new levels of comfort has contributed to the worsening of the climate crisis, with aviation playing a major role. By juxtaposing idealized images of airy luxury with current environmental reality, this project highlights the paradoxes and illusions of our consumer culture.
Through Cherry Airlines, I invite the viewer to reflect on the contrast between the idealized image of the past and today’s ecological challenges. Vintage aesthetics mix with digital manipulation to create a universe that is both seductive and disturbing, which highlights the gap between our dreams of opulence and the real consequences of our way of life.
Project carried out with the help of Artificial Intelligence.
https://cherryairlines.org/