At some 1500 km from Tahiti, the archipelago of the Marquises rejects the economy of consumerism and mass tourism. The archipelago defends its sea and its folklore. However the arrival of several corporate groups within the sector of the fishing industry has upset a fragile balance. These evolutions, amongst others, have reinforced identity aspirations. The proliferation of traditional festivities is a sign of this, with the risk of an idealisation and a ‘folklorisation’ of the cultural history of the archipelago.